Small Business Management: Entrepreneurship and Beyond
By Unknown Author.
Description
Hatten offers a balanced look at both entrepreneurship and small business management—concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage.In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on t...
ISBN(s)
0618544992, 9780618544998
