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Title
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Category:
Management & public relations
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Page 8 of 25
Title
Authors/Editors
Publisher
Type
Copies
Essentials of marketing
Edition
:
5th
Year
:
1991
ISBN
:
0256093237
ISBN 13
:
9780256093230
Call No
:
658.8 MCC
McCarthy
Irwin
Books
2
Applications in Basic Marketing: Clippings form the popular business press 2002-2003 Edition
Year
:
2003
ISBN
:
0072557982
ISBN 13
:
9780072557985
Call No
:
658.8 PER
Perreault
McCarthy
The McGraw- Hill Companies
Books
2
Intergrated Marketing Communications
Edition
:
3rd
Year
:
2012
ISBN 13
:
9780170191548
Call No
:
658.802 CHI
Chitty
Barker
Valos
Cengage Learning
Books
6
Marketing Communication: A Brand Narrative Approach
Year
:
2010
ISBN 13
:
9780470319925
Call No
:
658.802 DAH
Dahlen
Lange
John Wiley & Sons
Books
2
Essentials of Marketing Research
Edition
:
4th
Year
:
2010
ISBN
:
1439080909
ISBN 13
:
9781439080900
Call No
:
658.832 ZIK
Zikmund
Babin
Cengage Learning
Books
1
International Marketing
Edition
:
12th
Year
:
2005
ISBN
:
0072833718
ISBN 13
:
9780072941647
Call No
:
658.84 CAT
Cateora
Graham
McGraw -Hill Companies
Books
2
Marketing in the Digital Age
Edition
:
2nd
Year
:
2001
ISBN
:
0273641956
ISBN 13
:
9780273641957
Call No
:
658.84 O'CO
O'Connor
Pearson Education
Books
1
Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
Year
:
2006
ISBN
:
0750679115
ISBN 13
:
9780750679114
Call No
:
659.2 DEU
Deuschl
Churchill Livingstone Elsevier
Books
1
Public Relations: African Perspectives
Edition
:
2nd
Year
:
2009
ISBN
:
0796223521
ISBN 13
:
9780796223524
Call No
:
659.2 REN
Rensburg
Books
1
Handbook of Public Relations
Edition
:
9th
Year
:
2010
ISBN 13
:
9780195992908
Call No
:
659.2 SKI
Skinner
von Essen
Mersham
Oxford University Press
Books
1
4
5
6
7
8
9
10
11
12