Branding and Marketing you through TEAMS: Learn from SIX very successful companies how to recruit, nurture, sustain and benefit from high-perfomance teams
Type
Book
Authors
ISBN 13
9780620577892
Category
Management & public relations
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Publication Year
2013
Publisher
Interpak, South Africa
Pages
128
Subject
Marketing/ Entrepreneurship
Description
Branding & Marketing You through Teams is the 2013 successor to author Donna Rachelson's best-selling Branding & Marketing You - first published in 2011 - which focused on personal brand development.
This book, which has already garnered critical acclaim is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group. The fascinating 'conversations' that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management.
This book, which has already garnered critical acclaim is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group. The fascinating 'conversations' that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management.
Number of Copies
1
