Principles of Entrepreneurship and Small Business Management

Type
Book
Authors
van Aardt ( Isa )
Clarence ( Wesley )
van Rensburg ( Leon Janse )
Venter ( Elmarie )
Radipere ( Samuel )
Rankhumise ( Edward )
 
Category
Management & public relations  [ Browse Items ]
Publication Year
2016 
Publisher
Oxford University Press, United Kingdom 
Pages
268 
Subject
Business/ Entrepreneurship 
Description
Principles of Entrepreneurship and Small Business Management explains the basic principles of business management in clear, accessible terminology and language.
Features
This title offers an introduction to entrepreneurship that forms a foundation for the next level of study in this field.
Content that deals specifically with small business management.
Concepts and theories which are applicable in a South African setting.
A greater focus on entrepreneurial skills.
Case studies and examples are updated to reflect latest trends in the field.
Additional content that deals with innovation and creativity. 
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